Apparel / Textiles & Accessories

On June 2, Hangzhou Chenfan E-commerce Co., Ltd. and Huafu Fashion Co., Ltd. held a signing ceremony for the exclusive cotton field in Xinjiang in Hangzhou. The two parties had a strategic cooperation on 500 acres of exclusive cotton field. Chenfan's brands XUELI (Sydney women's clothing brand), TOZMAMA (doujima), Chuli firstgive and cooperative brands PLUSMALL, Yao Jiu Jiuqi will have exclusive cotton fields, and Chenfan's direct supply of cotton fields will be used for all brands and parts of its brands. Cooperative brand use.

At the signing ceremony, Chen Fan representative Zou Zhe said: Chen Fan, as a brand group company of the young generation in China, supports Xinjiang Cotton and has always been committed to promoting high-quality national cotton products. Huafu Fashion is the first domestic large-scale cotton spinning enterprise to enter Xinjiang and plant Xinjiang cotton. It has always been a close partner of Chenfan.

Huafu representative Chen Liang said: The cooperation between Chenfan and Huafu will help both parties improve the quality of cotton products, enhance market competitiveness, better open up the market, and further promote the expansion and development of domestic consumption of domestic cotton.

Both Chenfan and Huafu hope that through the signing of this strategic cooperation agreement, they can give full play to the advantages of all parties, deeply increase the purchase of Xinjiang cotton, continue to strengthen the quality of Xinjiang cotton, and jointly assume corporate social responsibility and public welfare. The domestic apparel industry and its industrial chain make their own contributions.

Chenfan is committed to creating a new consumer brand in China for a new generation of users, and creating a celebrity economic ecology with "content e-commerce + integrated marketing" as the core in a unique way. From data-driven supply chain to opening up the celebrity marketing matrix, Chenfan has grown into a modern new consumer brand management group with more than 30 independent brands and IPs after more than ten years of development. The entire network has more than 350 million fans, only in 2020. On Double Eleven, 3.1 billion GMV was created.

Since its establishment ten years ago, the company has been deeply involved in the rapid response supply chain, aiming to subvert the traditional manufacturing industry, create an extremely efficient production model, and empower China's smart manufacturing to match the consumption of the new economy. Under the management of AI data system and ten-year fast-reverse supply chain management, the business system independently developed by Chenfan can process 80,000 orders per minute. The group processes 4 billion data every day and uses more than 380 data boards; all orders in 2020 The average lead time is 15 days, and the inventory turnover rate is 1.77%, which is 50% lower than the industry average. The delivery and turnover capabilities of its supply chain system far exceed the industry average, providing long-term guarantee and hard power for the rapid incubation and replication of new consumer brands.

As a leading brand in the global melange industry and one of the world's largest manufacturers and suppliers of new yarns, Huafu has 180,000 mu of high-quality cotton fields in Xinjiang. Starting from the source, it attaches great importance to the quality of cotton. There are 35 ginning factories with an annual cotton operating capacity of 600,000 tons, which fully meets the cotton demand for high-quality yarns. Huafu began to invest in Xinjiang in 2006. Through 15 years of accumulation, it has built one of the spinning bases of "three yarns in one" from cotton planting, processing, trading, to dyeing and spinning, with an annual output of 160,000 tons. Yarn supply chain system. The company locks in high-quality Xinjiang cotton resources according to the brand's order requirements, establishes a cotton base, and has a traceable supply chain system from cotton to yarn to fabrics to garments, and strengthens the endorsement of the quality of raw materials.

After the two parties signed the contract, Huafu and Chenfan jointly launched the "Transfer Xinjiang Cotton Seeds" action, making seed tags, hanging on Chenfan's brand clothing, touching the real seeds, and supporting Xinjiang cotton, which is deeply rooted in the hearts of the people.