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"Guiding Opinions on the Development of China's Apparel Industry during the "14th Fiv

2021-10-11

The clothing industry is a basic consumer goods industry and a civilian production industry that creates a beautiful and fashionable life. It is also an innovative industry that reflects technological progress, social and cultural development and changes in the times. It plays a role in improving the quality of people’s lives, developing the national economy, and promoting social and cultural progress. Important role.

Since the reform and opening up, especially in the past ten years, my country’s apparel industry has centered on the new positioning of “technology, fashion, and green” and insisted on the four-in-one innovation and development of “technology”, “brand”, “sustainability” and “talent”. Road, basically achieved the established goal of a strong garment manufacturing country. The industry is developing more healthily, the development mode is accelerating, the industrial structure is continuously optimized, the growth momentum is more diversified, the innovation capability is continuously enhanced, the quality of the industry is greatly improved, and the whole industry has entered a new track of high-quality development.

The "14th Five-Year Plan" period is the first five years in which my country has built a moderately prosperous society in an all-round way and achieved its first centenary goal. It is also a brand new five years for the Chinese clothing industry to start a new journey of building a fashion power. At present and for a period of time in the future, my country's garment industry is facing both new development opportunities and many challenges. In the new period of development, my country's apparel industry must clarify the industry's position and positioning in the new era, clarify the tasks and missions for future development, gather development forces inside and outside the industry, and push the construction of a clothing power to a new height.

The "Fourteenth Five-Year Plan for the Development of China's Garment Industry" is based on the analysis and conclusions of the "Fourteenth Five-Year Plan for National Economic and Social Development and the Outline of Long-Term Goals for 2035" and the "Fourteenth Five-Year Plan for the Textile Industry" On the basis of the current situation of the industry development and the situation facing the "14th Five-Year Plan", the research puts forward the development vision of the industry in 2035, as well as the current development direction, development goals and key tasks, in order to play a positive role in guiding the development of the industry.

1. The development status of China's garment industry

(1) Development effectiveness

Over the past 40 years of reform and opening up, China’s apparel industry has achieved rapid development. From scratch, from small to large, it has built the world’s largest and most complete modern industrial system in one fell swoop, which has become the most spectacular in the history of the apparel industry since the Industrial Revolution. Historical events. Especially since the "Thirteenth Five-Year Plan", my country's apparel industry has adhered to an innovative development strategy, accelerated the transition from scale development to quality development, and steadily improved product supply capabilities, technological innovation capabilities, and resource allocation capabilities. Industrial growth has complemented quality, structure, and pattern. Basically achieved the goal of a clothing "manufacturing power".

1. Stable development of industrial economy

During the "13th Five-Year Plan" period, the advantages of the industrial system and scale have been continuously strengthened, comprehensive competitiveness has been greatly enhanced, and the industry's position in the global value chain has steadily improved. According to the calculations of the China National Garment Association, in 2020, there will be 170,000 industrial enterprises in the garment industry across the country, 8.26 million employees in the garment manufacturing field, and a total garment output of approximately 71.2 billion pieces. In 2020, enterprises above designated size will produce 22.373 billion garments, realize operating income of 1.369726 billion yuan, and total profit of 64.44 billion yuan, accounting for 1.3% and 1.0% of the total operating income and total profit of industrial enterprises above designated size. In 2020, the national clothing sales volume will exceed 40 billion pieces, and the total domestic clothing market sales will be 4.5 trillion yuan. In 2020, the online retail sales of clothing, shoes, hats, knitting and textiles reached 2.17 trillion yuan, accounting for 22.27% of the physical online retail sales. From 2016 to 2019, the growth rate of online retail sales of clothing products has remained above 15%. In 2020, despite the impact of the epidemic, it will continue to maintain a positive growth of 5.8%, becoming an important force in the growth of industry consumption. In 2020, my country’s apparel exports amounted to US$137.4 billion, accounting for 31.6% of the global apparel trade market share, 25.2 percentage points higher than that of major exporting countries. The export market was diversified and the share of emerging markets continued to increase. The proportion of general trade exports rose from 74.55 in 2015. % Increased to 78.02% in 2020. Since the "Thirteenth Five-Year Plan", my country's position as the world's largest garment producer and exporter has been solid, and it has played an important role in supporting the smooth operation of the world's garment industry system and promoting global economic and cultural cooperation and governance.

2. Continuous optimization of the industrial structure

During the "13th Five-Year Plan" period, industry enterprises follow the national and regional coordinated development requirements and the general trend of global apparel industry development, and overall coordinate the international and domestic situations, accelerating the expansion of fashion resources in the eastern coastal area, and the expansion and expansion of clothing production capacity to the central and western regions and overseas. A new pattern of opening up at home and abroad with a more orderly flow of elements, a more effective innovation and development, and a more obvious sustainable development will be formed as a fashion industry economic belt intertwined vertically and horizontally along the coast and along the river. The pace of building fashion highlands in industrial clusters is accelerating, and an innovation chain is actively built around the industrial chain. New technologies, new cultures, and new business formats continue to appear, the industrial form becomes more distinctive, the industry culture is more prominent, and the integrated innovation effect of industrial clusters is further formed. The platform-based development of leading enterprises has been actively promoted, the special capabilities of small and medium-sized enterprises have been continuously improved, and the industrial ecology of the integrated development of "big and strong" and "small and fine" enterprises has continued to be optimized. Industrial coordination is increasing, the process of digitization and networking of the industrial chain is accelerating, and the rapid response capabilities of industry enterprises continue to improve. The pace of service-oriented manufacturing is accelerating, the supply capacity of fashion and intelligence has been greatly improved, and the value of creative manufacturing has further highlighted. The customer-centric value creation mechanism has become the consensus of the industry, and the industry has accelerated its transformation from production-oriented to consumption-oriented, effectively promoting the continuous optimization of the market structure.

3. Accelerate the pace of technological innovation

The basic research of the whole industry is becoming more and more active, the application of new technologies, new materials, and new processes is becoming more and more extensive, and the digitalization, networking and intelligent transformation of the industry is at the forefront of the world. The automation level of enterprises in the industry has been significantly improved. The automatic feeding and receiving devices of cell machines are widely used. The accuracy of three-dimensional body measurement, clothing 3D visualization and simulation technology has been greatly improved. The robot grasping and conveying technology has made new progress, hanging and belt type The integrated application of intelligent garment piece conveying technology, automatic sewing unit and template sewing system is fully promoted. The level of in-depth integration of the two industrializations in the industry has greatly increased, the penetration rate of new technology industries such as CAD, FMS, and RFID has increased significantly, and the utilization rate of various special and intelligent sewing equipment has increased rapidly. The application of "Internet +" technology is accelerating, the construction of enterprise-level data centers, knowledge bases, and supply chain platforms is advancing rapidly, and the construction of industrial Internet platforms has entered a substantive stage. The proportion of service-oriented manufacturing and personalized customization enterprises has increased significantly, the formation of digital solutions from design to production has been accelerated, and the new manufacturing paradigm of network collaborative manufacturing, large-scale personalized customization, and shared manufacturing continues to evolve. Intelligent manufacturing has made positive new progress, and a full-process automated manufacturing model based on "intelligent hanging system + automatic sewing unit or automatic template sewing system + automatic three-dimensional warehouse logistics system" is widely adopted. The clothing standard system has been improved and the standard structure has been further optimized. During the "Thirteenth Five-Year Plan" period, technological empowerment is accelerating, and industrial technological strength is moving from quantitative accumulation to a qualitative leap, from point breakthroughs to system capabilities, which greatly increases the contribution rate of science and technology, and transforms and upgrades the industry. And innovative development has injected new momentum for development.

4. Significantly improved brand competitiveness

Since the "13th Five-Year Plan", the apparel industry has continued to improve the brand cultivation and promotion system, and the market recognition and international influence of independent brands have continued to increase. The industry has formed a vivid situation of coordinated development of manufacturing brands, terminal brands and regional brands. The originality of fashion design in the industry has improved significantly, and it has entered the independent stage of advocating original design and highlighting Chinese characteristics. A fashion trend collaborative research and release mechanism with professional institutions, key brands, industrial clusters, and professional colleges as the main body has taken initial shape, ensuring the systematic transmission of fashion trends and value conversion. The design talent echelon was effectively established, and the original designer team grew rapidly. The recognition and reputation of Chinese apparel brands continue to increase, and apparel groups featuring multi-brand and multi-business layouts are increasing day by day. Among the major domestic large-scale commercial entity apparel brands, independent brands account for about 85%. Clothing brands with rich cultural connotations have risen rapidly, and the quality, design and culture of original trendy brands have matured day by day. The proportion of clothing brand consumption has increased to 15%. Brand companies have continued to improve their ability to integrate overseas resources, starting to move from product outreach and capacity outreach to brand outreach and capital outreach. During the "Thirteenth Five-Year Plan" period, the process of individualization, rejuvenation, and fashion of my country's clothing brands has accelerated, and the brand market penetration has increased in an all-round way, becoming a key force leading the industry's innovative development, transformation and upgrading.

5. Business model accelerates innovation

During the "13th Five-Year Plan" period, digital fashion consumption has been fully upgraded, new market species continue to emerge, and China has become the most active business model innovation center in the global apparel industry. The mobile network has spawned the rapid rise of cross-border e-commerce and rural e-commerce, and promoted the in-depth expansion of the integration of the two markets at home and abroad. The penetration rate of artificial intelligence in the field of apparel retail has increased significantly, the application of smart technologies such as fashion consumption trend analysis, fashion smart matching, and marketing copy generation has been accelerated, and the retail application scenarios of digital technology have continued to expand. With the help of new online portals and new interfaces, new forms such as super IP and short videos, new models such as O2O, C2M, B2C, C2C, and B2B, the two-way integration of intelligent physical stores and e-commerce experience for all customers, all channels, and all The new retail model of time period, full link, and full data is being constructed three-dimensionally, which has initially realized a new round of restructuring of the industrial value creation model. Commercial innovations in the apparel industry are bursting out at many points. The Internet celebrity economy, sharing economy, and community economy are rapidly emerging, and the scene economy, sharing economy, and new individual economy are booming. Brand marketing content and content productization characteristics are very obvious, and interest e-commerce, content e-commerce, and entertainment marketing are becoming more active. Virtual technology drives continuous innovation from "online" to "presence", immersive experience of new spaces and new shopping scenes. The market service system is constantly improving, and the service standards are increasing day by day. During the "Thirteenth Five-Year Plan" period, the pioneering expansion of the business model strengthened the brand-consumer link service, and made important contributions to stimulating and creating new market demands, meeting the people's growing demand for a better life, and promoting consumption upgrades.

6. Actively promote social responsibility construction

Since the "Thirteenth Five-Year Plan", industry enterprises have formed a general consensus on responsibility development around international cooperation, supply chain collaboration and integrity system construction. The practice of human-oriented responsibility, environmental responsibility and market responsibility has been accelerated, and a situation of multi-dimensional responsibility co-governance in the industry has taken shape. Contributed an important force to the construction of a beautiful China. The dimensions and connotations of social responsibility continue to expand. The Chinese Garment Corporate Social Responsibility Management System (CSC9000T) has been deeply promoted throughout the industry, and it has begun to cover factories invested by domestic companies overseas. The working environment and basic living conditions of enterprises have been greatly improved, the legal rights of employment and development rights have been further protected, and the sense of happiness, sense of gain and security of employees has rapidly increased. Environmental responsibilities have been continuously strengthened, and the Fashion Climate Innovation 2030 has been carried out in depth. The energy consumption structure of the enterprise was continuously optimized, and the comprehensive energy consumption per unit product was effectively reduced. The level of comprehensive utilization of resources has steadily increased, and the recycling and utilization of used clothing has accelerated. The development of industrial chain responsibility has been continuously strengthened, and the level of integrity in the industrial chain has increased day by day. Green fashion culture and lifestyle continue to be highlighted, and the effects of the "green market" and responsible market continue to expand. During the "Thirteenth Five-Year Plan" period, responsibility is gradually integrated into the industrial value creation system, a green, transparent, good, and win-win industry development ecology is gradually formed, and the creation of a new situation for sustainable fashion value fully reflects the character and morality of the industrial era , Demonstrating the new spirit and new outlook of an industrial manufacturing powerhouse.

(2) Existing problems and shortcomings

During the "Thirteenth Five-Year Plan" period, although the industry has entered a stage of high-quality development, objectively, there is still a big gap between China's clothing industry and the requirements of the international advanced fashion power and my country's new development pattern. This is mainly reflected in the following Aspects:

High-end manufacturing capabilities need to be improved. The innovation capability of the industrial base and the achievement conversion rate need to be improved, the R&D investment intensity is insufficient, the major original innovations are insufficient, and the high-end manufacturing lacks solid industry support. The company's long-term strategic focus and craftsmanship are still insufficient, and the level of lean manufacturing and lean management still needs to be improved. The weakness of high-end product development and manufacturing capabilities has led to insufficient core competitiveness of the company.

Cultural and creative capabilities need to be strengthened urgently. The industrial culture innovation system represented by corporate culture, brand culture, and fashion culture needs to be improved urgently, especially the insight and analysis of contemporary lifestyle changes, the absorption and application of the world’s diverse cultures, the contemporary expression of Chinese excellent culture and Chinese fashion culture The expression and construction of attitudes and propositions are in urgent need of cultural creativity. Strengthen cultural heritage and fashion originality, give the industry new connotation and value, continue to build the mainstream discourse influence of fashion, and greatly enhance cultural leadership, which can fundamentally enhance brand value creativity.

There are insufficient talent support capabilities. With the continuous superposition of information infrastructure, new manufacturing methods, and business models, new technologies, new formats, and new mechanisms continue to emerge. The structure and quality of industry talents cannot fully meet the needs of high-quality development of the industry in the new era. Leading talents and high-end innovative talents in the industry And the shortage of high-quality professional talents and high-skilled talents, especially the structural shortage of compound talents has become increasingly prominent. Only by continuously advancing the construction of a multi-level talent development system can the overall foundation and level of industrial development be fundamentally improved.

Collaborative innovation needs to be continuously strengthened. The synergy efficiency between the industrial chains is low, and the phenomenon of the failure to effectively and seamlessly link is more obvious, which restricts the effective use of the industry's collaborative innovation potential and rapid response capabilities. The integration of the industrial chain has a strong realistic urgency, especially through the expansion of the internal flexibility of the enterprise organization to the external collaboration, and the establishment of a systemic and efficient symbiotic relationship with upstream and downstream, resource-related parties, and the realization of collaborative value, which can effectively promote the integration of the entire industry. The restructuring of the innovation system will vigorously enhance and enhance the overall functions and comprehensive competitiveness of the industry.

Sustainable development needs to deepen vigorously. The awareness of sustainable development needs to be further strengthened, to create a better company for the world with brand-new development concepts and development values, and to assign social responsibilities, values, and beliefs to products and brands, and to be rooted in corporate culture, values, and vision , To build a new system of sustainable fashion development, to achieve warm and respected enterprises, to reflect the value of the times of industrial responsibility, and to contribute to the commercial civilization and innovation of the global apparel industry.

These problems involve multiple levels and fields of the industry. There are not only the basic old problems accumulated by the industry for many years, but also the new contradictions encountered in the innovation and development of the new era, which to a large extent restrict the construction of the industry and the high-quality development. The level of this issue urgently needs to be resolved during the "14th Five-Year Plan" period.

2. Development Situation of the "14th Five-Year Plan"

At present and in the future, despite the impact of the adjustment of the world economy and political structure and the global epidemic, unilateralism and protectionism have emerged in some countries. The international multilateral trading system has encountered obstacles. Methods and kinetic energy have entered a period of deep interweaving, and the external development environment has become more complex and changeable. However, as a fully market-oriented and innovative industry, the overall opportunities of my country's apparel industry far outweigh the challenges, and the industry has entered a new and important period of strategic opportunities.

my country's modernization of the country drives new market demands. On the basis of building a well-off society in an all-round way, my country has embarked on a new journey of building a socialist modern country in an all-round way. The endogenous driving force for economic growth has been further strengthened. Unbalanced


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