Apparel / Textiles & Accessories

Everyone has heard that "the world's cashmere sees China, and China's cashmere sees the clear river." Cashmere is Qinghe's characteristic industry. In recent years, through optimizing the industrial model, expanding the sales channels of the company, it has continued to grow and develop. This year, the "Qinghe Cashmere" geographical indication certification trademark was officially approved and registered by the State Intellectual Property Office and became one of China's geographical indications. Today, let us walk into Qinghe County and feel the charm of cashmere.

According to the person in charge of u3000u3000, although the weather has just entered winter and the weather is not too cold, they have already received supply orders from more than 100 clothing manufacturers.

u3000u3000Qian Jiquan introduced that the popularity of cashmere sales is inseparable from the strict product standards formulated by the county. The introduction of the standards has changed the uneven quality of the cashmere factories in Qinghe.

u3000u3000 let them have strict standards from sheep selection, purchase to deep processing.

u3000u3000 Although the cost of plant input has increased compared with the past, high-quality products have brought them more customers.

u3000u3000 The quality is guaranteed, and Qinghe County has begun to formulate a new plan for expanding sales. By encouraging cashmere operators to open Taobao, Tmall, JD.com, Vipshop and other third-party platforms, more cashmere products can be seen by everyone.

Today, there are more than 35,000 cashmere online stores in Qinghe County, including 3 in Taobao Town and 27 in Taobao Village. The annual sales in 2019 exceeded 9 billion yuan. It has been ranked among the top ten counties with the highest retail online business density in the country for 4 consecutive years. ”Ranked second on the ranking list, spreading the name of Qinghe Cashmere further and wider through the Internet.

u3000u3000 Improve quality and expand sales. Nowadays, with the grant of the geographical indication certification mark of "Qinghe Cashmere", and the development of the "Belt and Road" international market.

u3000u3000Qinghe cashmere raw materials began to be sold to emerging markets such as Madagascar, Turkey, Peru, Nepal, and the total export value is increasing at an annual rate of 20%, which truly allows "Qinghe cashmere" to go out of the world.