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Chinese clothing companies team up to "shiny" Russia

2022-06-13

According to reports, the exhibition is hosted by the Russian Association of Participants in the Fashion Industry (RAFI), with the support of the Russian Ministry of Economic Development and the National Program for Supporting Small and Medium Enterprises. This year, Beijing Yabao Road International Trade Chamber, as the co-organizer of the Russian Textile Exhibition, organized Chinese textile enterprises to participate in the exhibition for the first time.


"The Yabao Road enterprise has been deeply involved in the Russian and Eastern European market for 30 years, and is sensitive and familiar with the market. We are willing to share the information of the Russian market with enterprises across the country." Ma Shuang, chairman of the Beijing Yabao Road International Trade Chamber of Commerce, told reporters: "Russia has a great influence on the textile industry. Products and electromechanical products are in great demand, and this exhibition is a good opportunity for Chinese companies. As the Chinese organizer, we will organize everyone to go to Russia together to expand the market and find business opportunities through the exhibition.”


Tan Zhiqiang, director of the Humen Garment Industry Management Committee of Dongguan City, Guangdong Province, said that this is the first time that Humen enterprises have organized a group to explore the market in Russia. I received the news of the exhibition in early May, and it only took one month to prepare for the official launch. During that time, it would take 20 days to transport the samples, leaving only more than 10 days for the company. However, the enthusiasm of the company to participate is very high, and it will be prepared in a short time. All the samples are good and sent to Moscow smoothly.


Cen Dingji, chairman of Dongguan Hengyue Clothing Co., Ltd., said: "Because of the epidemic, it is very difficult for people from enterprises to go abroad. Customers who trade purely online cannot touch the fabrics and styles, and the transaction is very low. This time we sent samples to the past. , the organizing committee arranges people to help you sell, arrange online video docking, explain clothing through video, communicate with customers, and finally business translation summarizes the needs of customers during and after the exhibition, and sends them to Chinese companies.”


Pan Yingchun, assistant to the general manager of Xiamen Jianyu Industrial Co., Ltd., said that the company has been deeply involved in the Russian market for more than ten years. This exhibition mainly arranges some clothing products, baby products, toys, diapers and other products. Before the official opening of the exhibition, after careful preparations by the organizer, more than 30 potential customers have been arranged to communicate online.


According to reports, a total of 19 Chinese enterprises participated in the exhibition this year, mainly textile enterprises from Beijing, Humen, Guangdong, and Xiamen, Fujian. Exhibit categories include women's clothing, men's clothing, children's clothing, down jackets, underwear, sportswear, leather products and accessories, fabric and accessories manufacturers and other textile industry enterprises. The professional audience is retailers, large international brands, independent designer brands, designers and clothing. manufacturers, etc.


The new crown epidemic has caused a strong impact on the global economy, but the trade volume between China and Russia has risen against the trend. In 2021, Sino-Russian trade will break through the 900 billion yuan mark for the first time. Especially in the field of textile and clothing trade, from 2000 to 2020, China's textile and clothing exports to Russia have increased by nearly 6 times.


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