Apparel / Textiles & Accessories

Recently, the clothing brand entered the international fabric procurement center of China Textile City, and the precise matchmaking meeting was successfully held in Keqiao. From China Textile City International Fabric Purchasing Center, 20 merchant enterprises including "Jia Lilong Textile", "Lixun Textile" and "Qianheng Textile" and representatives of 11 well-known clothing brands such as "Balut" and "Balorika" participated in the event. this event.

It is understood that this matchmaking meeting is one of the special events of "2022 Keqiao Everyday Fashion - Deep Service in the Textile Market", and it is also a specific practice to help Keqiao enterprises expand supply chain channels and enhance the influence of Keqiao regional brands. The event was hosted by the China Textile City Construction Management Committee in Keqiao District, and undertaken by China Textile Information Center and China Women's Fabric Fashion Trend Research Institute.

Keqiao professional supply is committed to precise matching

In the face of the special business environment under the fluctuating epidemic situation and the strong demand of Keqiao enterprises to expand their business and maintain stable growth, the organizer specially organized and planned this matchmaking meeting, inviting clothing brands to enter the China Textile City, which is located in the core area of the China Textile City business district. Textile City International Fabric Procurement Center.

In order to ensure the effective connection between the supply and demand sides, the organizer actively communicated with various brands, investigated the brand purchasing intention in advance from the aspects of fabric material, style, function, application, etc., and selected 20 merchants and enterprises in China Textile City that matched the brand needs to participate. this event. At the matchmaking meeting, clothing brand representatives made specific elaborations on brand positioning, advantageous products, product development direction and fabric appeals. This time the brand mainly focuses on silk fabrics, wool and cashmere fabrics, modal fabrics, shirt fabrics, outdoor fabrics, knitted fabrics fabrics, new Chinese fabrics and functional fabrics.

It can be seen at the scene that merchants and enterprises have carefully prepared more than 900 pieces of classic and best-selling fabrics and more than 100 pieces of clothing for brand needs for display and promotion. Fine denier, acetate printing, tie-dye, knitted fabrics... There are all kinds of fabrics, covering sports and leisure, fashion women's clothing, shirts, workwear, men's trousers and other application fields, providing brand buyers with rich procurement resources and diversified Customized product selection.

"This is a brand-new fabric we have launched for tooling customization. It is more business-casual and has the characteristics of anti-wrinkle and easy care." "This silk fabric is soft and comfortable, and the gloss is very good." "Our current main product is silk. Satin products are easier to take care of than silk fabrics and are more cost-effective." "This cashmere fabric has excellent thermal properties and is the product we sell more to first-tier brands." At the matchmaking meeting, China Textile City merchants and enterprises were the brand representatives. The characteristics and highlights of various fabrics in terms of design, material, technology, function, environmental protection, etc. were introduced in detail. The brand representatives also consulted and discussed with the merchants and enterprises around the products they were interested in. The interactive atmosphere on the scene was strong, and the supply and demand sides responded enthusiastically. , the effect is remarkable.

Supply and demand efficient interconnection, innovation and cooperation

"This time, a casual shirt fabric brought by a company uses natural fibers and regenerated cellulose fibers as the main raw materials, which is more in line with our brand's positioning and requirements for the ecological environment of the product. There is also a yoga fabric that is also very good. We have gone to The store has visited and communicated." Fang Bin, deputy general manager of "Hesu Times", said that this precise docking activity allows brands to quickly find fabric products that meet their needs and trusted partners among many choices, and looks forward to the future. In terms of product development, more exchanges and cooperation with fabric enterprises in China Textile City will be carried out.

The products of "Dongdi Textile" are mainly digitally printed fabrics. Manager Ye Jinxiao said that the fabrics independently developed by the company are more in line with the Chinese-style fabrics required by "Bororica". "The docking platform built by the event allows us to have face-to-face communication with enterprises in the epidemic prevention and control environment, and get a lot of feedback on product development and optimization. We will also keep in touch with the brand in the future, hoping to reach an order cooperation."

It is understood that most brand representatives have exchanged contact information with their favorite fabric companies, and some participating companies have reached preliminary cooperation intentions and plan to further negotiate after the meeting to strive for order cooperation. This matchmaking meeting is fully prepared in the early stage, the scene is lively, the products are colorful, and the results are pragmatic and efficient. It not only builds a platform for high-quality resource integration and docking, but also opens up the production and sales link. It also effectively promotes Keqiao's fabric research and development thinking and brand clothing design concept. The deep integration has injected a strong impetus into the collaborative innovation and win-win development of upstream and downstream enterprises in the industry chain.