Apparel / Textiles & Accessories

At present, there are more than 330,000 enterprises and more than 6.8 million employees in 73 foreign trade transformation and upgrading bases in Guangdong Province. Last year, the total import and export volume exceeded one trillion yuan, forming a group of foreign trade industry clusters that enjoy high reputation in the country and the world. It is playing a role that cannot be underestimated in the process of building a high-level trade province in Guangdong.

As a famous town for casual clothing in China, Shaxi Town, Zhongshan City has a complete clothing industry chain and complete production facilities. The town has about 6,000 clothing production and sales enterprises, of which more than 60 are above designated size. It is an important clothing production base in China. And important partners of world-renowned clothing brands. At the same time, as the first batch of provincial-level foreign trade transformation and upgrading bases in Guangdong Province, Shaxi Town has continued to explore and actively innovate on the road to promote the transformation and upgrading of the clothing industry. In recent years, it has achieved remarkable results and achieved high-quality development of the clothing industry.

Anchoring the high-end clothing industry and continuing to promote transformation and upgrading

According to Xu Chengbin, Secretary of the Party Committee of Shaxi Town, at present, Shaxi Town is accelerating the construction of a high-quality development pattern in an all-round way with the new positioning of "the new center of Zhongshan West City and the first choice for Shenzhen West Industry". In terms of industrial restructuring, the high-end clothing industry is one of the two industrial goals anchored by Shaxi Town. Under the series of deployments of the town committee and town government, Shaxi Town is actively planning to build a "central vitality area" in the Xialang area of more than 800 mu in the center of the town. Create a high-quality urban carrier integrating exhibition and sales platform, high-end business, leisure, tourism, residence, science and technology innovation and other functions, and become a gathering place for many towns and street enterprises in western Zhongshan to display platform, production and sales distribution, technology research and development, and business exchanges.

"I believe that with the strong support of government departments at all levels of the province, city and town, as well as the joint efforts of the industry and enterprises, the future development of Shaxi clothing industry will be transformed and upgraded in the direction of high-end, and the local government of Shaxi Town will also use high-end The service attracts more high-end talents and boosts the traditional advantageous industries of Shaxi to become bigger and stronger." Xu Chengbin said.

The relevant person in charge of the Trade Management Office of the Department of Commerce of Guangdong Province said that the Department of Commerce of Guangdong Province attaches great importance to the construction of the foreign trade transformation and upgrading base. The Shaxi textile and garment industry has a good foundation, the local leadership team attaches great importance to it, and the enterprise development has its own characteristics. It is hoped that the base will be transformed and upgraded through foreign trade. The combination of industry and trade can better promote the healthy development of the local textile and garment industry.

"Intelligent production + digital operation" Shaxi revives the clothing industry "in progress"

As a labor-intensive industry, the traditional clothing industry mainly relied on human production in the past. In this process, there are many practical problems that restrict the development of the industry, such as low efficiency and low production capacity. How can we break the bottleneck of development through innovative ideas and let the traditional clothing industry "turn" with new vitality? In recent years, under the active guidance of the local government, many traditional clothing enterprises in Shaxi Town have explored advanced experience in intelligent production and digital operation, providing new directions for the transformation and upgrading of the traditional textile and clothing industry, and also revitalizing Shaxi. The garment industry's "brilliant style" has injected a strong impetus.

In Guangdong Yuanyi Zhizao Clothing Technology Co., Ltd., the automated and intelligent factory production line shows a full "sense of technology". According to Yang Tao, chairman of Yuanyi Zhizao, through continuous investment in the research and development of algorithm systems, Yuanyi Zhizao has created a "smart factory workshop", and the production process has been digitized, standardized and intelligent. While saving labor costs, It also effectively guarantees the yield rate, and the overall production efficiency of clothing has increased by more than 20% compared with the past, truly realizing "fast and good". At present, the total construction area of Yuanyizhi's factory in Shaxi exceeds 60,000 square meters, and the annual output value is expected to reach 1 billion yuan within three years, becoming a benchmark for the intelligent digital transformation of the Shaxi clothing industry.

Also as a "benchmark" enterprise for the transformation and upgrading of Shaxi's traditional clothing industry, Chen Jinkang, chairman of Zhongshan Porter Bangwei Clothing Co., Ltd., has successfully built himself into an "Internet celebrity" entrepreneur with millions of fans with the help of the tide of live e-commerce. , blaze a new trail in digital operations. It is reported that on the first day of the "Douyin·Zhongshan Shaxi T-Shirt Festival" held from June 8 to 12, Porterbonwe ranked first in the men's clothing sales list with a good result of over 3 million yuan in live broadcast turnover. , the maximum number of people watching the live broadcast is more than 40,000 people online in real time. According to Chen Jinkang, the company's live broadcast mainly relies on the two platforms of Douyin and Kuaishou. The next step is to "plant grass" on Xiaohongshu. It plans to sprint to the target of 300 million in sales this year, and use sales to drive manufacturing and help Promote industrial transformation and upgrading.

Liu Yueping, director of the Textile and Apparel Special Committee of the Workstation Alliance of Guangdong Foreign Trade Transformation and Upgrading Base, and Executive Chairman of the Guangdong Apparel and Apparel Industry Association, said that next, the Union Textile and Apparel Special Committee will continue to strengthen the communication and docking with the Shaxi leisure clothing foreign trade base. To serve the base garment enterprises, the focus will be on the role of Guangdong Fashion Week as a regional brand promotion platform for the province's foreign trade base, helping Shaxi garment enterprises to transform and upgrade, and promoting the high-quality development of Shaxi garment trade.