Apparel / Textiles & Accessories

The aging of the population has brought about changes in the consumption structure, and the elderly apparel market has also ushered in a window period. Recently, the Ministry of Industry and Information Technology issued a notice to organize the declaration of the 2022 product promotion catalogue for elderly products.

Why does the Ministry of Industry and Information Technology make a promotion catalog for elderly clothing and other elderly products? Mainly due to the continuous increase in the number of elderly people in my country, a huge elderly consumer market has been formed. According to the latest forecast of the China Population and Development Research Center, the number of people aged 60 and above in my country will reach 321 million in 2025, and may exceed 400 million in 2032. Fully tapping this consumer market can not only meet the consumption needs of the elderly and improve the well-being of the elderly, but also promote the development of related industries and even become a new growth point for the economy.

The silver-haired economy has become a blue ocean, but the shortcomings of elderly clothing cannot be ignored. At present, most elderly clothing in the market has a single style and traditional style, which is difficult to meet the needs of different levels of consumption and the requirements of younger elderly groups. To make money in the elderly apparel market, it is also necessary to provide solutions that meet segmented needs.

The development and design of fashionable elderly clothing needs to keep up. The economic conditions of the silver-haired people in the new era are relatively improved, and their requirements for fashion and beauty are relatively high. With the help of Internet technology, their social scenes have been expanded and they have more opportunities for display. However, due to the body shape conditions such as thick shoulders, thick arms and waistlines, many young people's fashionable clothing cannot be directly applied to the elderly, and the market needs to develop special fashionable clothing for the elderly.

The innovation level of functional elderly clothing should be improved. In functional clothing for the elderly, warm and heating clothing is the first to be deployed. On the basis of continuous innovation, different from relying solely on natural cashmere and other thermal materials, more and more new technologies such as battery heating and solar heating are applied. to warm clothing. Compared with young people, the elderly have more exercise time and stronger internal drive for sports. In addition to style and quality, the requirements for sports and outdoor clothing also pay more attention to protective functions, and it is necessary to strengthen research and development in this regard. In addition, functional apparel with deodorizing and deodorizing fabrics, which protect the self-esteem of the elderly, is also popular.

Clothing customization should pay more attention to the differentiated needs of the elderly. With more and more personalized needs, tailoring clothes down to the millimeter makes it easier for the elderly to feel comfortable and fit. Clothing customization enterprises should conduct in-depth research on the specific needs of the customization of the elderly, strive to provide more suitable products for the elderly in terms of fabrics, shapes and functions, and seize the new opportunities of clothing customization for the elderly.

In addition to product improvement, services in the elderly apparel market should also be adapted to aging. Offline stores should have aging-appropriate facilities and services. For example, a large fitting mirror with good lighting, a chair without a right angle, a soft cushion and a pair of comfortable flat shoes in the fitting room, a pair of reading glasses at the cash register, and the meticulous and patient service of the salesperson, together Create a warm and comfortable elderly consumption environment. In online stores, clothing pictures and related introduction texts should be more clearly visible, and can provide accurate recommendations for subdivided age groups, making it more convenient for the elderly to choose, pay, return and exchange goods, and help increase the confidence and confidence in online shopping for the elderly. positivity.