Apparel / Textiles & Accessories

On September 13, the first chartered flight from Haining City, Jiaxing City, Zhejiang Province, composed of nearly 40 foreign trade professionals, took off from Hangzhou Xiaoshan Airport and went to Japan to participate in the 3-day Osaka International Household Goods Exhibition in Japan. And the 15th Zhejiang Export Commodities (Osaka) Fair.

"This time we brought more than 300 new products, all of which were developed using new materials, new processes and new formats." Lu Zhongjie, chairman of Haining Disai Knitting Co., Ltd., introduced that the company is mainly engaged in the production and sales of fashion socks, mainly in Japan. Market, the annual sales in the Japanese market is about 4.5 million US dollars.

Lu Zhongjie said frankly that due to the impact of the epidemic in the past two years, the company has not gone overseas to meet with customers for three years, and usually can only communicate through emails, phone calls, etc., which has brought a considerable impact on the development of the company. "If you don't see each other for a long time, the relationship will fade. Especially this year, the order has begun to decline, and the rate is about 20%. I have long wanted to go out to visit customers to grab orders."

For this rare opportunity to go overseas, every company cherished it and made adequate preparations in advance. They contacted old customers and invited new customers to come to the exhibition site for face-to-face exchanges, to learn about the company's new technology and new products, and to observe the Japanese market on the spot. new changes, new trends, and new needs.

It is understood that Haining's export-oriented economy has developed well, and its dependence on international trade is relatively high. This year, the total import and export volume of international trade is expected to exceed 70 billion yuan (RMB, the same below). 2500 species. Japan is Haining's key trading partner. From January to July this year, Haining's cumulative exports to Japan reached 1.42 billion yuan, of which sock products exported 120 million yuan to Japan, which is the second largest product exported by Haining to Japan. At the same time, Japan is also the third largest export market of Haining socks. Sports socks, baby socks, fashion socks and other products are very popular among Japanese customers.

In recent years, in order to help international trade enterprises in Haining City effectively carry out international exchanges, Haining City has launched a special action of "going overseas to grab orders and bring you back" to solve the worries of enterprises that "can go out but not come back", and charter flights are part of the special action. an important measure.

"We chose Osaka, Japan as the destination for our charter flight, mainly because Haining's high-quality socks are very popular in Japan, and they have participated in the Osaka exhibition for many years, so the desire of international trade companies to go out is very strong, and the registration is very active." Haining City Jiang Dasheng, deputy director of the Commerce Bureau, said.