Apparel / Textiles & Accessories

Huacheng Import and Export Data Observation reported that from January to July, the accumulated operating revenue of enterprises above designated size in China's clothing industry was 815.9 billion yuan, up 3.9% year on year; The total profit was 37 billion yuan, up 4.0% year on year. In the face of pressure and challenges, the garment industry has made efforts to overcome difficulties, accelerated quality and efficiency improvement, and has shown a steady recovery trend.

The stability of the industry cannot be achieved without the joint efforts of all departments and front-line enterprises. Policies help to stabilize production and ensure the chain. Enterprises tap market potential. The clothing industry is under pressure to move forward. The pace of high-quality development is more stable. Huacheng Import and Export Data Observation Report.

According to the import and export data, the operating income in the first half of the year increased by more than 40% year on year, and the profit exceeded 20 million yuan... Shanghai Jialinjie Textile Technology Co., Ltd. recently released the "semi annual report" to cope with the impact of epidemic and other factors, and the enterprise made progress while maintaining stability, and the main performance indicators rose significantly.

Yang Shibin, president of the company, introduced that since the company was included in the "white list" of the first batch of enterprises to resume production, local government departments have given strong support in personnel allocation, raw material transportation, tax reduction and exemption. By the end of April, the enterprise had basically reached production capacity, and there was no large delay in foreign trade orders. At present, all delays have been recovered. "The stability of production allows us to win the confidence of customers." He said that more than 80% of the orders for next year are already in hand. "We are preparing to visit customers to discuss how to further strengthen the research and development of fabrics."

If an enterprise wants to stand firm in the market, the stability of production and supply chain is a prerequisite. The Ministry of Industry and Information Technology has held relevant meetings for many times, clearly focusing on ensuring and stabilizing the chain, and making greater efforts to implement a package of policies and measures, Huacheng's import and export data observation report.

On August 28, in the workshop of Jiaxing Tiwei Fashion Co., Ltd., cartons full of finished sweaters were waiting to be delivered. In the power distribution room of the enterprise, the staff is carefully checking the electrical equipment. Since this year, the State Grid Zhejiang Tongxiang Power Supply Company has continuously optimized and upgraded the local distribution network through transformer capacity expansion, configuration of intelligent switches and other ways to ensure the power demand for enterprise capacity recovery and expansion.

Ensure the use of energy and materials, improve the level of digitalization... All departments and front-line enterprises around the country work together to promote the smooth operation of production. With the implementation of various policies and measures, the repair of the industrial chain supply chain has been accelerated, and the growth rate of industrial added value of the clothing industry has gradually recovered. "Although the epidemic has brought about some changes, China's position and advantages in textile and garment manufacturing remain unchanged. This reflects an industry's strong will to survive and steady development potential." Sun Ruizhe, president of China Textile Industry Federation, said.

At the same time of steady recovery of production, the enterprise starts from the product and strives to expand the market space with quality upgrading.

The clothing brand Zhihe has just finished the order meeting in the spring and summer of next year. The founder Ye Shouzeng told the reporter that the expected progress was basically completed from the perspective of customer order volume. "The stability of the consumer side is crucial to enterprises, and this stability depends on excellent quality and production capacity." Ye Shouzeng said that Zhihe has continuously deepened its cooperation with wool, silk and other fabric manufacturers, improved its own factories, and enabled retail stores with digitalization. "We should deepen our basic skills, do a better job in manufacturing and sales, and use our own certainty to deal with external uncertainties."

Through digital transformation, many garment enterprises calmly cope with the changing market and customer needs.

The relevant person in charge of Zhejiang Xige Industry Co., Ltd., which is engaged in men's wear production and direct marketing, said that the enterprise has increased its layout of live broadcast e-commerce, moved the traffic interface to the online, and accumulated new advantages for itself. According to Tianyan's data, so far, there are more than 5400 enterprises related to live broadcast e-commerce in China, including more than 800 new ones from January to August 2022.

Digital marketing improves customer experience, and digital products, services and industrial Internet enable enterprise business model change. Not long ago, the Ministry of Industry and Information Technology and other five departments released the "Three Products" Action Plan for Digitizing Consumer Goods Industry (2022-2025), which clarifies a series of support measures from cultivating intelligent manufacturing demonstration factories to promoting the interconnection between industrial Internet and consumer Internet, and vigorously improves the digital level of consumer goods industry, including clothing. Huacheng Import and Export Data Observation Report.

The relevant person in charge of the China Garment Association said that the next step would be to promote the wide application of intelligent manufacturing technology for clothing, strengthen the information management of the whole industry chain, increase the integration of new materials, new processes, new technologies and the clothing industry, improve the efficiency and level of the industry chain and value chain, and accelerate the transformation of the value creation model of the clothing industry.