Apparel / Textiles & Accessories

Since the COVID-19, it has become a common understanding that Chinese textile foreign trade enterprises should develop domestic and international markets simultaneously. In order to help Chinese textile international trade enterprises to expand domestic and international markets, the Canton Fair held "double cycle" activities for several consecutive times and achieved remarkable results, which not only provided a platform for textile enterprises to display new products, but also built a bridge for enterprises to expand domestic and international trade markets. At the 132nd Canton Fair, many textile international trade enterprises competed to display new products to attract the attention of domestic and international buyers, and conveyed the new trend of industry development through the Canton Fair.

Jiangsu Huihong International Group Zhongtian Holding Co., Ltd., taking "innovative products for development and future" as the main line, launched nearly 1000 exhibits in the three exhibition areas of textile fabrics, clothing accessories and bags, demonstrating once again the strength of "Huihong premium products".

China is the center of the global textile supply chain and has a huge consumption market for environment-friendly fabrics. Drawing on the experience of other international exhibitions such as Paris Fabric Fair, Huihong Zhongtian Company continued the theme of "man and nature", deeply cultivated the market of sustainable green and environment-friendly fabrics, tried to use recycled old fabrics as production materials in the new products launched at this Canton Fair, reduced resource consumption by secondary utilization, improved the utilization rate of fabrics, and launched a variety of sustainable multi-functional fabrics such as recycled polyester, BCI cotton, Sorona, and organic cotton.

Huihong Zhongtian has also made great efforts in the color selection of the exhibits. Huihong Zhongtian Company tracked the color trend in the autumn and winter of 2023/24 in real time, and selected orange, apricot yellow and super bright Galaxy Cobalt blue, which are full of vitality and refreshing, as the main colors of the new products in this exhibition. In order to achieve a better display effect, the company, through the self-developed digital platform "Huifangtong", uses some functions of the "Cloth Manager"+"STYLE3D" platform, and on the basis of realizing the convenient upgrade of exhibition samples from 2D to 3D, completes automatic cutout, output PNG transparent base map, 360 ° three-dimensional animation video and 3D panoramic effect, and fully restores the real materials, textures and colors of the exhibits.

In order to help ensure the safety of China's industrial chain supply chain and maintain the stability and smoothness of the industrial chain supply chain, Huihong Zhongtian Company, with the help of the whole industrial chain of "enterprise+exhibition+service provider+supplier+consumer" opened by the Canton Fair platform, connects domestic high-quality brand enterprises and international trade line online and offline high-quality resources, integrates professional online operations, resource introduction, supply chain matching and other online services and overseas industry information promotion Maintenance and other offline services, strive to enhance the customization capability of enterprises while deeply connecting with purchasers and mastering market resources.

In the context of building a new development pattern, the "domestic marketable" commodities of the Canton Fair showed a significant growth trend, and more and more textile enterprises realized the importance of "double integration" of domestic and foreign sales.

Zhejiang Bangjie Holding Group Co., Ltd. is mainly engaged in the design, research and development, weaving and marketing of seamless clothing. The export performance of international trade accounts for more than 90% all the year round. Through expanding the domestic market and participating in the online Canton Fair in the past two years, foreign trade and domestic trade are on two legs.

Through the information on the industry development trend transmitted by the Canton Fair, Sumeida Light Textile Co., Ltd. found a good way to broaden its product categories. The light textile company has continued to deepen its partnership with SKECH, and the cooperative products have expanded from a single children's autumn and winter cotton feather jacket to a full range of children's woven clothing and some needle woven two-piece sets, including T-shirts, sweaters and yoga clothes. A few days ago, a batch of new products jointly produced by the textile company and Sketchy China were officially launched. It is understood that in order to improve the product quality, the light textile company integrates the concepts of science and technology, fashion, green and comfort into its R&D and design, and uses functional fabrics such as graphene and volcanic rock to enhance the anti-static, antibacterial and other characteristics, so that the products have both a sense of technology and comfort. In the production process, the company fully mobilized the rich industrial chain resources, continued to promote the efficient collaboration of fabric supply, production, quality management and other links, continuously improved the flexible manufacturing and rapid response capabilities, and committed to providing more specialized and characteristic products and services.