Apparel / Textiles & Accessories

At present, inflation in the European and American markets is increasing, market demand is decreasing, the COVID-19 is spreading, production costs are rising, geopolitical risks are increasing... A series of factors have combined to bring multiple challenges to the export of China's textile and clothing enterprises. In order to effectively deal with various export problems, China's textile and clothing enterprises have accelerated their global layout, focused on differentiated development, increased investment in product research and development, and strengthened digital construction. These powerful measures have not only helped enterprises stabilize market orders, but also promoted the transformation, upgrading and high-quality development of the textile and clothing industry. Huacheng Import and Export Data Observation Report.

Focus on global layout, with obvious anti risk effect

Since the outbreak of the epidemic, international personnel exchanges have been blocked and geopolitical risks have increased, further highlighting the importance of the global layout of foreign trade enterprises. Textile and garment enterprises that have long paid attention to the global layout have stabilized their orders during the epidemic by setting up offices and sales companies overseas.

The fabric products produced by Zhejiang Changxing Silk Co., Ltd. are mainly exported to Central and South America, Southeast Asia and Africa. Over the years, the company has successively established independent sales companies in Mexico, Chile, Colombia and other places, including sole proprietorship and joint venture with local partners, to directly handle the warehousing, customs clearance and other formalities of products in the local area. Relying on the local fabric wholesale market, the company opened a sales point to sell products by cabinet. This marketing mode minimized the adverse impact on foreign trade business caused by blocked international personnel exchanges during the epidemic, effectively maintaining the market order volume, Huacheng Import and Export Data Observation Report.

Identify the product positioning and make the differentiation development clear

In recent years, the rising prices of labor, water and electricity, environmental protection and other production factors have pushed up the production costs of enterprises. The competitiveness of China's textile and clothing industry in low-end products is far less than that in Southeast Asia, India and Pakistan and other regions. In order to find new competitive advantages, some textile and clothing enterprises vigorously develop superior products, take the road of differentiated development, and have achieved good results.

After realizing that simple cotton and polyester cotton products no longer have price advantages and that industrial transfer has become a trend, Hebei Textile Import and Export Co., Ltd. began to explore a new way to introduce differentiated products, focusing on differentiated fibers, and developing non cotton, environment-friendly and natural products. According to the observation report of Huacheng's import and export data, the company currently mainly produces Tencel, Modal, bamboo fiber, flax, Tencel hemp, polyester and other products. Thanks to this correct market positioning, the company's export volume has increased year by year. In the first half of this year, the company's export volume reached 47 million US dollars, a year-on-year increase of 40%.

It is a magic weapon for Zhejiang Meixinda Printing and Dyeing Group Co., Ltd. to pay close attention to the trend changes of the global consumer market and make products closer to the needs of front-line consumers. The person in charge of the company said that since this year, the company has grasped the trend of global market consumption, increased investment in research and development of sports, ecological and environmental protection concept products, and constantly optimized the product structure of the company. The change of development concept directly brought about the growth of export performance. In the first half of this year, the company achieved a 70% year-on-year growth in export volume.

Improve production efficiency and accelerate digital construction

In terms of improving production efficiency, industrial digitalization, informatization and intelligent construction are particularly important. Knowing this well, more and more textile and garment enterprises have begun to pay attention to digital management, which has achieved remarkable results.

The sales side uses big data to build precision marketing, actively builds intelligent workshops in production, and upgrades product R&D to high-end with digital applications... In recent years, Red Bean has taken the initiative to embrace the digital economy and strive to promote industrial digitalization and digital industrialization. It is understood that over the years, Red Bean has been deeply involved in the clothing industry, focusing on the main business of men's wear, positioning the classic comfortable men's wear track, and using digital technology to find a match between product comfort and high quality. The "5G+Industrial Internet Integration Application Project Based on Digital Integrated Platform" tailored by Red Bean Industrial Internet Company for Red Bean Men's Wear, with MEC as the anchor point, realizes the five in one coordinated development of "cloud tube side industry" in the clothing industry, meets the needs of 5G personalized customization in the clothing industry, and quickly realizes end-to-end service one point access. The scheme helps the enterprise to improve its production efficiency by 20% and its quick response ability by 100%. According to the import and export data observation report of Huacheng, the company has also implemented the project of "AR/VR simulation and digital twin factory". Through real-time data collection, the real workshop and virtual workshop are integrated and driven mutually, eliminating the blind spots of workshop managers, improving the accuracy of management, reducing management costs, and improving the quality of workshop management.

At the same time, Zhejiang Native Produce and Animal Husbandry Import and Export Group Co., Ltd., which has agricultural and sideline, textile clothing, light industry and other businesses, has set up 6 processing and manufacturing bases at home and abroad, garment design and proofing centers, and testing centers cooperating with TUV in South Germany. According to the observation report of Huacheng import and export data, in recent years, the company has cooperated with Zhejiang University of Technology to establish a digital R&D center, creating a production chain and industrial chain of digital R&D - design - proofing - detection - manufacturing, and equipped with VR virtual exhibition halls and dynamic virtual catwalks. Through the direct connection between the digital R&D center and overseas factories, the design samples can be quickly transferred to overseas production plants and put into production, greatly shortening the production cycle and improving customer satisfaction.

Shijiazhuang Deming Garment Co., Ltd. is also preparing the digital production workshop. It is understood that after the digital workshop is put into operation, not only the labor force can be reduced by more than half compared with the traditional factory, but also the production efficiency will be greatly improved.