Apparel / Textiles & Accessories

Since the COVID-19, it has become a common understanding that Chinese textile foreign trade enterprises should develop domestic and international markets simultaneously. In order to help China's textile international trade enterprises expand both domestic and international markets, the Canton Fair has held "double circulation" activities for several consecutive sessions and achieved remarkable results, which not only provides a display platform for new products for textile enterprises, but also builds a bridge for enterprises to expand domestic and international trade markets. At the 132nd Canton Fair, many textile international trade enterprises competed to display new products to attract the attention of domestic and international buyers, and conveyed the new trend of industry development through the Canton Fair.

Jiangsu Huihong International Group Zhongtian Holding Co., Ltd. has launched nearly 1000 exhibits in the three exhibition areas of textile fabrics, clothing accessories and luggage, with the main line of "innovative products seeking development and opening the future", which once again shows the strength of "Huihong Premium Products".

China is the center of the global textile supply chain and has a huge consumer market for environment-friendly fabrics. Based on the experience of participating in other international exhibitions such as the Paris Fabric Exhibition, Huihong Zhongtian Company continued the theme of "people and nature" and deeply cultivated the market of sustainable green and environment-friendly fabrics. Among the new products launched at the Canton Fair, it tried to use recycled old fabrics as production materials, reduce resource consumption and improve the utilization rate of fabrics, and launched a variety of sustainable multi-functional fabrics such as recycled polyester, BCI cotton, Sorona, organic cotton, etc.

Huihong Zhongtian has also made great efforts in color selection of exhibits. Huihong Zhongtian Company tracks the trend of color trends in the autumn and winter of 2023/24 in real time, and selects orange, apricot yellow and ultra-bright Galaxy cobalt blue, which are full of vitality, vigor and refreshing feeling, as the main colors of new products at this exhibition. In order to achieve a better display effect, the company, through the self-developed digital platform "Huifangtong", uses some functions of the "butler"+"STYLE3D" platform, and on the basis of realizing the convenient upgrading of the exhibition samples from 2D to 3D, completes automatic matting, output PNG transparent underlay, 360 ° three-dimensional animation video and 3D panoramic effect, and fully restores the true material, texture and color of the exhibits.

In order to help ensure the safety of the supply chain of China's industrial chain and maintain the stability and smoothness of the supply chain of the industrial chain, Huihong Zhongtian Company, with the help of the "enterprise+exhibition+service provider+supplier+consumer" industry-wide industrial chain opened by the Canton Fair platform, connects domestic high-quality brand enterprises and international trade online and offline high-quality resources, integrates professional online operation, resource import, supply chain matching and other online services and overseas industry information push Maintenance and other offline services, and strive to enhance the customization ability of enterprises while deeply connecting with buyers and mastering market resources.

Under the background of building a new development pattern, the "domestic marketable" commodities at the Canton Fair show a sharp growth trend, and more and more textile enterprises recognize the importance of doing a good job in the "dual integration" of domestic and export sales.

Zhejiang Bangjie Holding Group Co., Ltd. is mainly engaged in the design, research and development, weaving and marketing of seamless clothing. The proportion of international trade export performance has remained above 90% all the year round. Through expanding the domestic market and participating in the online Canton Fair in the past two years, foreign trade and domestic trade have walked on both sides.

Through the industry development trend information transmitted by the Canton Fair, the light textile companies of Sumida Co., Ltd. have found a good way to broaden the product category. The light textile company has continued to deepen its partnership with SKECH, and its cooperative products have expanded from a single children's autumn and winter cotton jacket to a full range of children's clothing woven and some two-piece sets of needle woven, including T-shirts, sweaters and yoga suits. A few days ago, a batch of new products jointly produced by Light Textile Company and SKECH China were officially launched. It is understood that in order to improve the product quality, the light textile company integrates the concepts of science and technology, fashion, green, and comfort in its research and development design, and selects functional fabrics such as graphene and volcanic rock to enhance the anti-static, antibacterial and other characteristics, so that the product has both a sense of science and technology and a sense of comfort. In the process of production and manufacturing, the company fully mobilized rich industrial chain resources, continued to promote the efficient collaboration of various links such as fabric supply, production and quality management, and continuously improved the flexible manufacturing and rapid response capabilities, and was committed to providing more specialized and characteristic products and services.