Apparel / Textiles & Accessories

Affected by climate change and energy shortage, Europe's demand for warm clothing increased.

Import and export data show that in Tongxiang, Zhejiang Province, the local sweater market has ushered in the peak season of production and sales, and the export orders of sweaters have increased significantly. The author visited and learned that many enterprises have increased manual and full-load production to ensure the timely delivery of orders.

Export orders increased significantly

Import and export data show that the order volume of autumn and winter sweaters this year has increased significantly, with a year-on-year increase of 10% to 15%, most of which are from Europe. According to the head of a cardigan garment enterprise in Puyuan Town, Tongxiang, Zhejiang Province, the customers are mainly from Spain, Italy, France and other countries. Europe has entered winter, coupled with the recent energy shortage, which has increased the demand of many Europeans for warm clothes. Woolen sweaters are popular because they are light and novel.

In the new factory building of this sweater garment enterprise located in Puyuan Town, Tongxiang, Zhejiang Province, dozens of fully automatic computerized flat knitting machines are running at full power for proofing production. The design, customer service, production and other links are all busy. The above person in charge said that the labor force is being increased to ensure the timely delivery of orders. This year, especially the thick woolen sweater clothing, is more popular overseas than in previous years.

Another sweater clothing manufacturer in Tongxiang is also busy with order delivery. The head of production of the enterprise said that clothing production needs a certain period. In fact, orders have been placed in Europe since the second quarter of this year, and shipments have been delivered to Europe in the third quarter. Import and export data show that this year's order volume has more than doubled compared with last year.

"Among the overseas orders increased this year, there are relatively more orders with samples, and customers will continue to supplement the orders for the products that sell well in Europe," said the above person in charge. According to his observation, the international trade of woolen sweaters this year also presents a feature that is that the basic models at affordable prices are more popular.

According to import and export data, in September this year, the trading volume of Puyuan woolen sweater market in Tongxiang, Zhejiang Province was 12.3 billion yuan, up 30% from August. Import and export data show that from January to September this year, the transaction volume reached 56.89 billion yuan.

Enterprises accelerate transformation and upgrading

Since September this year, many guests have come to make up the bill because Europe is facing problems such as energy shortage and rising natural gas prices. The heads of many enterprises in Puyuan Town, Tongxiang, said that the price of materials had risen to varying degrees, but most products had not risen in order to win more orders.

In order to cope with the challenges brought by the current economic situation, more and more enterprises choose to take the initiative, seek development in the transformation, and build an enterprise "moat" through innovation and upgrading.

It is understood that in order to better maintain communication with customers, Tongxiang Puyuan enterprises have increased their investment in online marketing, created a new interest ecosystem by building their own online centralized purchase platform, practically solved some "pain points" under the current international trade situation, and formed a closed loop of trade services.

Zhejiang Kangying Clothing Co., Ltd. was founded in 2013. At present, its product trade has involved the United States, Canada, Australia and other countries. The head of the company told the reporter that on the one hand, the company kept in touch with customers in the form of online video conference and email; On the other hand, the company will hold an online "press conference" for new products according to the needs of overseas customers, and the anchor will introduce various styles of woolen sweaters online. Customers can place orders directly on which one they like.

The government took many measures and put forward practical measures

Behind the transformation of enterprises in succession, the local government has launched various innovative measures with industrial characteristics to help enterprises solve difficulties and pain points.

It is reported that this year, Puyuan Town issued the Several Opinions on Further Promoting the Stable and Qualitative Development of the Economy, which effectively helped international trade enterprises solve difficult problems in production and operation, helped market players to overcome difficulties, and provided strong support for the smooth operation of the economy. In order to provide more comprehensive help to enterprises, Puyuan Town further carried out a large-scale visit to enterprises, focusing on the production and operation status, problems and needs of retail enterprises, and providing special services to strengthen the guidance on the methods of expanding sales channels.

It is reported that in response to the enterprise rescue policies issued from the central government to the provinces and cities in the first half of the year, Puyuan Town organized the person in charge of the economic development line to deliver the information to the "last mile" in time, and arranged the grid leader to implement it in a specific way, and played a set of "combination boxing" to stabilize growth.

In addition, in order to boost the business confidence of local sweater retailers, Puyuan Town actively launched and implemented 25 merchants to participate in the issuance and use of consumer vouchers, and ensured the effectiveness of helping enterprises by standardizing the voucher process.