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Promoting the Development of International Trade and Opening Direct Trains for Chinese Brands Going

2023-06-26

On June 15th, the 2023 China (Xiamen) International Cross border E-commerce Exhibition (hereinafter referred to as the "Cross border Exhibition") with the theme of "Cross border Connectivity and Global Connectivity" opened at the Xiamen International Convention and Exhibition Center. The 2023 Mid span Exhibition is jointly hosted by the China International Chamber of Commerce, the Foreign Trade Development Bureau of the Ministry of Commerce, and the Xiamen Council for the Promotion of International Trade, and is specifically organized by the Xiamen International Chamber of Commerce. Ke Liangdong, a member of the Party Group and Vice President of the China Council for the Promotion of International Trade, and Vice President of the China International Chamber of Commerce, as well as Huang Yantian, a member of the Standing Committee of the Xiamen Municipal Committee and Vice Mayor, attended the opening ceremony of the exhibition and delivered speeches. Robin, CEO of World Trade Centers Association Business development, delivered a speech at the opening ceremony by video. Xu Ningning, Executive Chairman of the China ASEAN Business Council and Chairman of the RCEP Industrial Cooperation Committee, and other guests attended the opening ceremony.

The exhibition scale of this exhibition exceeds 60000 square meters, with over 2000 international standard booths planned, and three major exhibition areas set up: cross-border product selection exhibition area, cross-border platform and comprehensive service provider exhibition area, and cross-border import exhibition area (international exhibition area). The exhibition covers the entire cross-border e-commerce industry chain, showcasing over 50 characteristic industry belts and over 2000 high-quality suppliers across the country. In addition, over a hundred service providers, as well as over 50 mainstream cross-border e-commerce platforms such as Alibaba International Station and Amazon Global Store, have made a concentrated appearance. At the same time, 20 high-level forums and conferences have been held. There are also nearly 20 provincial and municipal pavilions from Shanxi, Shaanxi, Jilin, Inner Mongolia, Jinjiang, and Shishi on site.

The reporter learned that the Cross China Exhibition is a national level professional cross-border e-commerce exhibition approved by the China Council for the Promotion of International Trade and co hosted by the China International Chamber of Commerce and local trade promotion associations. In 2021, the Xiamen Council for the Promotion of International Trade launched the Xiamen International Cross border E-commerce Exhibition, leveraging years of accumulated resources in the field of cross-border e-commerce; In 2022, with the approval of the China Council for the Promotion of International Trade, the second exhibition was upgraded to a national level cross-border e-commerce industry exhibition. After three years of cultivation and development, China International Trade Fair has become a brand exhibition with considerable influence in the domestic and foreign industries. "Ke Liangdong said that the China Council for the Promotion of International Trade attaches great importance to and vigorously promotes the development of new formats and models such as cross-border e-commerce, actively implements the overseas promotion plan of cross-border e-commerce, expands cross-border service trade, weaves a dense cross-border e-commerce ecosystem service network, accelerates the cultivation of new foreign trade drivers, and assists in manufacturing in China, Chinese brands go overseas. The China Council for the Promotion of International Trade (CCPIT) will strengthen close cooperation with the Xiamen Municipal Government and relevant institutions, continue to support the development of the cross-border e-commerce industry in Xiamen, jointly promote the refinement and optimization of cross-border exhibitions, and strive to create the first cross-border e-commerce exhibition in China that covers the entire chain and links a dual cycle, leading new changes.

"The continuous upgrading of the China trans exhibition is only to create more highlights and build a new platform for win-win cooperation for China's high-quality manufacturers, cross-border e-commerce sellers and service providers. At the same time, the China trans exhibition platform will continue to grow stronger and larger, and strive to make new contributions to Xiamen's consolidation and upgrading of the level of external circulation, building an international trade platform that" buy the world and sell the world ", and building a node city in a Dual circulation." said Ke Biru, president of the Xiamen Council for the Promotion of International Trade.

Based on "Buy the World" and "Sell the World", this exhibition echoes the 10th anniversary of the "the Belt and Road" initiative of international trade. It has set up a special "Kazakhstan Theme Building" to display characteristic goods from Kazakhstan, and held a promotion conference for key cooperation parks between the two countries, helping enterprises link the development opportunities of the "the Belt and Road" initiative of international trade. The "Charming Japan Pavilion" has been upgraded to the "Japan Trade Pavilion". It has joined the Japan External Trade Organization and the China Japan Chamber of Commerce as support units. Panasonic Group, Toyota Tsusho and other well-known enterprises have participated in the exhibition. The exhibition also has a dedicated "BRICS National Characteristic Commodity Exhibition Area" to leverage the advantages of Xiamen's "BRICS Base" and promote the deepening and implementation of "BRICS+" cooperation. The exhibition has increased the invitation for foreign merchants, and has extended invitations to nearly 20 consulates general in Germany, the Philippines, Thailand, Singapore, as well as more than 100 international organizations such as the Japan Trade Revitalization Agency, the Korean Trade Association, the International Business Council of the United States, the British China Trade Association, and the European Chamber of Commerce, to open a "direct train" for Chinese brands to go overseas.

In addition, this exhibition has also received strong support from international organizations such as the European Commission of China, the European Investment Commission, the RCEP Industrial Cooperation Committee, the World Trade Centers Association, embassies and consulates general of various countries in China, as well as foreign economic and trade institutions and business associations. All parties gathered in Xiamen and participated actively in the exhibition, fully demonstrating the positive desire to enhance cooperation, and fully reflecting the better the mid span exhibition, and the wider the bridge. Xu Ningning said that in the past three years, China and ASEAN have become the largest partners of cooperation with each other. From January to May this year, the trade between the two sides increased by 9.9% year-on-year, 5.2 percentage points higher than the average growth rate of China's foreign trade, accounting for more than 15% of China's foreign trade, The proportion has increased. As one of the dialogue and cooperation mechanisms between China and ASEAN, the China ASEAN Business Council has served as a support unit for the China ASEAN Cross Exhibition for two consecutive sessions. The council is willing to further develop mutually beneficial and win-win cooperation in international trade with the China ASEAN Cross Exhibition and relevant parties.

The China ASEAN comprehensive partnership is under construction, and Xu Ningning suggests that the industry cooperation committee and industry associations for cross-border e-commerce fully play their role, establish a cooperation mechanism, and promote the improvement of industry cooperation level by establishing a non-profit cross-border e-commerce cooperation mechanism in the business community. It is recommended that enterprises make full use of FTA, make good use of RCEP rules, actively carry out cross-border e-commerce cooperation in international trade, pay attention to the consensus reached between governments, and integrate their cooperation with the other party into the implementation of government plans and rules, taking advantage of the situation to gain strength. (Translated from: China Trade News)


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