Auto & Transportation

According to data from the Travel Association, the retail sales of luxury brands in April 2021 was 245,720, an increase of 26.7% year-on-year. Cumulative retail sales from January to April were 979,251 vehicles, a year-on-year increase of 68.3%. Luxury brands still outperformed the market.

4 From the perspective of the top ten luxury brands in sales, almost all brands have achieved growth. BMW, Mercedes-Benz, Audi occupies the top three positions, Lexus returned to the top of the second-tier luxury brands, Tesla fell seriously and even was overtaken by Volvo. The Chinese brand in the list.

As a first-line luxury brand, Mercedes-Benz, BMW and Audi still lead the trend of the luxury market. According to data, the Mercedes-Benz brand sold 77,351 vehicles in April, winning the monthly sales champion; BMW ranked second with 73,481 vehicles, which is nearly 4,000 behind Mercedes-Benz; Audi sold 71,267 vehicles, still ranking third. The total sales of the three major brands of BBA was 222,099, accounting for 63.5% of the luxury market.

In terms of specific models, the BMW 3 Series (parameter|inquiry) is the best-selling model in the BBA. Its sales in April reached 18,711, and the Audi A6L and Mercedes-Benz C-Class were 16,868 and 16,653 respectively. In addition, sales of Audi Q5L, Mercedes-Benz GLC, BMW 5 Series, and Mercedes-Benz E all exceeded 15,000.

BMW Brilliance BMW 3 Series 2021 facelift 2 325i M sports package

Among the second-tier luxury brands, Lexus performed the best, with sales of 23,000 vehicles in April. It was the only second-tier luxury brand that sold more than 20,000 vehicles in one month, and it continued to rank as the top second-tier luxury brand in sales. Cadillac still lost to Lexus, which sold 19,600 vehicles in April, which is a certain gap with Lexus.

Lexus Lexus ES 2020 Model 200 Deluxe Edition

The Hongqi brand sold 17,400 vehicles in April, an increase of 63.1% year-on-year. The Hongqi HS5 is the best-performing model among Chinese luxury brands. In April, sales of 8,435, Hongqi H5, 4,911, and Hongqi H9, 2,112.

FAW Hongqi Hongqi HS5 2021 Red Power Theme Edition

In April, Volvo's sales declined slightly, with a 0.5% year-on-year decline in sales of 15,200 vehicles, making it the only brand on the list to experience a decline. Among all models, only the Volvo XC60 sold more than 5,000 units.

Tesla’s sales in April were only 11,972 vehicles. Although a year-on-year increase of 158.4%, it fell sharply from the previous month, from the second-tier luxury sales volume last month to the bottom.

Ranked ninth is Porsche, with 9863 sales in April, an increase of 15.7% year-on-year, of which Macan sales were 4221, Panamera and Cayenne were 1994 and 1959, respectively. As for Jaguar Land Rover, sales in April were 8,816 vehicles, a year-on-year increase of 25.95%.

In general, under the influence of stock competition in the domestic market, the luxury car market brand camp has basically formed. BMW, Mercedes-Benz, Audi is the first-tier luxury brand, and the second-tier luxury brands Lexus and Cadillac have fierce competition between the two luxury brands. The Hongqi brand has become the highest-selling high-end brand among its own brands, and Tesla has experienced serious sales fluctuations after the rights protection incident. Volvo's growth has slowed significantly. The sales of third-tier luxury brands Lincoln continued to hit new highs, while brands such as Infiniti and Acura continued to slump.