Auto & Transportation

How to find customers for foreign trade just entering the automotive industry? In the auto industry, the three most important points are vehicle source, appraisal and evaluation skills, and customer source. Because the auto business is essentially about collecting cars at low prices and selling them at high prices, so car sources and customer sources are very important, while appraisal and evaluation skills are Fundamentals of car collection. I know that this is a problem that everyone is more concerned about, so this article will tell you about these methods!

How to find customers in foreign trade? - Traditional customer acquisition channels

Although all walks of life are now relying on the Internet to acquire customers, traditional customer acquisition methods are timeless, and the same is true for the auto business, such as handing out flyers, raising placards, and advertising with store merchants, etc., which are still effective customer acquisition methods. It may not be as big as the Internet, but the advantage is that the investment cost is low, the leads are more accurate and effective, and the conversion rate will be higher if it is mainly local.

How to find customers in foreign trade? - Internet customer acquisition channels

After the popularization of the mobile Internet, self-media and short video platforms occupy a lot of people’s fragmented time. Many automakers also use them as a tool to break the situation, and use many new media platforms to gain more exposure and achieve business growth. However, from the actual situation, many used car practitioners do not have the ability to operate new media, so further study is needed.

How to find customers in foreign trade? - Operator big data

①The operator's big data active customer acquisition method can search the entire network for product demand customer sources, and the amount of clues is large enough to support enterprise consumption, with obvious advantages.

②The form of active customer acquisition avoids the invalid click billing and invalid exposure billing of passive customer acquisition, lowering the limit of customer acquisition cost, allowing organizations to spend less money and obtain stronger resources, so that marketing will no longer be difficult to do .

How to find customers in foreign trade? - Guide customers to participate

If during the sales process, the salesperson just said a lot and the customer doesn't say a word, then it is very difficult to sell the car, because the customer has no sense of participation, indicating that he is not interested in the car Therefore, in the sales process, the sales staff need to actively guide customers to feel the vehicle, understand the advantages and disadvantages of the vehicle, and can also judge whether their sales direction is correct from the degree of customer participation.