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Customs data shows that China's "wheels" export is likely to be strong

2022-11-16

According to customs data, the automobile export in the first three quarters was 259.84 billion yuan, up 67.1%. In addition, according to the statistics and analysis of the China Association of Automobile Manufacturers, China's automobile enterprises exported 2.117 million vehicles in the first three quarters, exceeding the export volume of last year. According to customs data, auto exports showed a strong growth in September. The unit price of China's exported automobiles has increased, and the automobile enterprises exported 301000 vehicles, up 73.9% year on year.

During the hot autumn Alibaba International Station Online Trade Fair, the cross-border index released in October also showed that China's automobile industry has greatly increased its product strength in recent years, bringing huge export growth, and the automobile related industries also have a strong potential: the rapid development of new energy vehicles has led to a surge in demand for charging piles; China Pingti Auto Parts has become a global auto parts supermarket; With the development of automatic driving, Internet of Vehicles and other technologies, the demand for Chinese made automotive supplies in Europe and the United States has surged. At the same time, cross-border e-commerce is becoming a new track for Chinese auto brands to go to sea, helping Chinese manufacturers seize more overseas opportunities.

The rapid development of new energy vehicles has driven the demand for charging piles to soar

China is the world's largest producer of electric vehicles. According to the customs data in the first eight months of this year, China's new energy vehicle exports contributed 26.7% to the growth of automobile exports, becoming a new highlight of foreign trade in the automobile industry. With the rapid development of new energy vehicles, the demand of car owners for charging piles has also increased rapidly.

The cross-border index of Alibaba International Station shows that the global popular search index of new energy charging piles has been rising year by year since 2017, especially since 2020. At present, the countries with the highest search interest in new energy charging piles are the UK, Germany, Ireland, the United States and New Zealand. From the perspective of regional demand differences in application scenarios, the United States currently has a large number of households, which will continue this growth trend. Although the European Union currently has a majority of households, the region will gradually be adjusted to public charging piles.

It is worth noting that the market prospect of new energy vehicles and their charging piles in Russia is promising. In recent years, Russia has intensively introduced measures to encourage the development of energy-saving and new energy vehicles in the country. It is estimated that the sales of new energy vehicles will increase by 40%~45% this year. In June this year, the Russian Ministry of Industry and Trade revised the requirements for rapid charging facilities for electric vehicles, stipulating that the Chinese standard GB/T is mandatory, while European standards and Japanese standards are optional. In the future, 70% of Russia's electric vehicles will use Chinese charging stations.

The whole price of the product is fragrant, and the Chinese Pingti auto parts sell well all over the world

The development of automatic driving, Internet of Vehicles and other technologies has also driven the surge in demand for automotive electronics aftermarket. The cross-border index of Alibaba International Station shows that in terms of auto parts, China's technology content and cost performance are gradually improving, and the products are complete and numerous, with price advantages. The price of China's Pingti parts is 1/5 of the price of original parts. In addition to the domestic market, the Middle East, South America, Southeast Asia and Africa markets are growing rapidly.

Guangzhou Jinyuan Trade Co., Ltd. is an enterprise mainly engaged in the sales of Honda spare parts. Its self operated brands "YuTai YuTai" and "MEILENG" are relatively complete brands of Honda spare parts brands SKU. At present, the global agency cooperation of "MEILENG Meiling" has exceeded 800, covering 25,000 SKU, including body parts, electrical parts, engine parts, chassis parts, wearing parts, interior trim parts and other Honda spare parts. Last year, when it first started to do cross-border e-commerce, it tasted the benefits. This year, its online sales volume was more than 30 million yuan, an increase of three times.

For how to quickly occupy the overseas market, the relevant person in charge of Guangzhou Jinyuan Trade Co., Ltd. believes that the supply chain of China's auto parts is relatively complete, with complete products, cost advantages, efficiency advantages and R&D advantages, and can provide one-stop services. "Our customers are mainly overseas wholesalers and auto parts manufacturers. In South America, our products have competitive advantages in price and quality and have a good reputation. The largest order this year came from Colombia, mainly chassis accessories."

At Alibaba International Station, as Guangzhou Jinyuan embraces digital foreign trade, there are still many auto parts sellers who have gained a lot. With the continuous release of growth potential, China's auto parts products are expected to become a new driving force to accelerate the development of China's cross-border e-commerce retail export industry.

Alibaba's cross-border index shows that China's auto supplies exports have continued to grow. China's export of automotive electronic control and on-board electronic products amounts to about 20 billion dollars. The core opportunities of Chinese brands are in the automotive electronic aftermarket, including smart cockpit, ADAS (Advanced Assisted Driving System), etc.

Cross border e-commerce has become a new track for vehicles to go to sea, helping businesses to show their strength in the European market

As China's automobile going to sea continues to accelerate, cross-border e-commerce is becoming a new track for vehicle going to sea. According to the customs data, in 2021, there will be about 2000 vehicle export enterprises nationwide, and more than 800 vehicle category merchants at Alibaba International Station, with an average daily vehicle flow of 100000, covering the mainstream vehicle export countries.

Dongfeng Liuqi Import and Export Co., Ltd. is an old state-owned enterprise that has produced automobiles for more than 50 years. Under the repeated epidemic situation, its traditional entity channels for obtaining customers were "cut off" overnight. In 2019, Dongfeng Liuqi opened its flagship store at Alibaba International Station to take advantage of digital Dongfeng. "In the first year, GMV was less than 2 million dollars, and this year is expected to be about 5 million dollars." Li Xuan, the head of Dongfeng Liuqi E-commerce, said, "This year, we received customer inquiries from 81 countries through Alibaba International Station, 41 of which were new markets that had not been developed in the past, which made us more firm that cross-border e-commerce is one of the important ways for us to go global."

In order to help foreign trade enterprises expand customer access channels, Alibaba International Station launched "digital mixed exhibition" service, integrating "online digital exhibition+remote offline booth", to help domestic small and medium-sized enterprises to participate in international top exhibitions without leaving home, opening up new growth space. Dongfeng Liuqi made its debut in AMF, the world's largest auto parts exhibition, with the help of the new model of "digital mixed exhibition".

"Previously, our overseas markets were mainly concentrated in Southeast Asia and South America." Li Xuan said that after the launch of new energy vehicles at the AMF hybrid exhibition, Dongfeng Liuqi successfully entered the most "difficult" European market. "Less than half a month after the AMF exhibition ended, we received an order of more than 1 million dollars."

Li Xuan said that in the field of new energy vehicles, China's industrial chain advantages are obvious. For example, battery, motor and electric control system all have a complete industrial chain. At present, Dongfeng Liuqi has covered 50 countries and regions in the world through Alibaba International Station, many of which are new markets. According to customs data, Dongfeng Liuqi exported more than 16000 vehicles from January to August this year, a year-on-year increase of 92%, which has exceeded the total volume of last year and reached a new high for three consecutive years.


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