Auto & Transportation

The traditional peak season of "golden nine and silver ten" is not strong, and the national passenger car sales data fell month on month. Recently, the Passenger Car Market Information Joint Conference released the sales data of passenger cars nationwide in October. The retail sales of passenger cars in October reached 1.84 million, up 7.3% year on year; Retail sales fell 4.3% month on month in October, which is also the first month on month decline feature of "nine gold and ten silver" since 2013. Huacheng Import and Export Data Observation Report.

From January to October, the retail sales totaled 16.716 million units, up 3.0% year on year, with a net increase of 482000 units year on year, including 1.56 million units from June to October since the launch of the preferential policy on vehicle purchase tax, making a huge incremental contribution. The Passenger Car Market Information Joint Conference said in the report that in November, as the winter weather turns cold and the autumn harvest is completed, the enthusiasm for buying cars in rural areas will gradually release, and the market for new energy vehicles and medium and low-end fuel vehicles will also gradually warm up. In addition to the policy promotion of common prosperity, the irreversible process of urbanization, and the increase of travel demand in county and township markets, the growth potential of purchasing power will pick up compared with the previous period, Huacheng Import and Export Data Observation Report.

The joint meeting of passenger car market information believed that the worldwide chip supply shortage had been greatly alleviated this year. Although some brands in overseas markets exposed that the overall global output of the year was affected by factors such as the shortage of spare parts and the interference of energy supply, the current output of the Chinese market is still basically stable, which is conducive to production increment. According to the opinion, the fuel garage is absolutely abundant at present. From the supply side, another concern is the impact of exchange rate fluctuations on the enterprise's import and export parts and vehicle business operations.

According to the observation report of Huacheng import and export data, due to the price reduction of new energy vehicles represented by high-end new energy leading vehicle enterprises such as Tesla in mid October, this will bring new demand to the new energy vehicle market in November. This drop is large and the brand appeal is strong. After the price reduction, some vehicle enterprises quickly follow up the car insurance subsidy or increase terminal promotion, which is conducive to a small increase in the sales of new energy vehicles in November.

With the moderate to high oil prices brought about by OPEC's production reduction stabilizing, and the world economy cooling brought about by the Federal Reserve's interest rate increase, China's export market may slow down under the influence of the past high base level, but car companies still strive to increase export expansion, and it is expected that they will still make a greater contribution to the driving force of the car market.

On the other hand, the Passenger Car Market Information Joint Conference said that due to the recent rebound of the epidemic situation in various regions, the proportion of dealers closing their stores is increasing, which has a great impact on the market exhibition hall flow and order situation, and the release of automobile consumption demand at the end of the year is risky and uncertain. In particular, there are few activities gathering the popularity of the auto market, such as the recent auto show, and the closing of dealers is obvious. The enthusiasm of consumers for shopping is blocked, mainly relying on the increase of natural customers. Some local auto exhibitions are commercial activities that give more exposure opportunities to auto enterprises outside of traditional large auto exhibitions, which slightly make up for the loss of exhibition promotion. According to the observation report of Huacheng import and export data, Guangzhou has also suspended the originally planned auto show arrangement due to the uncertainty of the epidemic situation. During the year, auto enterprises have focused more on the new media operation. The whole sales process, except for vehicle delivery, has gradually moved to the online market. The end of the warm-up period will see a hot situation, but it is still significantly lower than the offline marketing effect.

With the implementation of the policy of halving vehicle purchase tax entering the countdown stage, potential consumers' attention to car purchase has increased significantly, but the car price is still low, and the urgency of consumers' car purchase is still not strong. In some regions, the first purchase of private cars was generated during the epidemic period, and this part of users may continue to be the source of sales increment when the cars purchased within the year are deliverable, Huacheng Import and Export Data Observation reported.