Auto & Transportation

On December 29, eBay, the e-commerce platform, released the strategic category of auto and motorcycle parts to the sea in 2023 in Shanghai, helping Chinese sellers and auto and motorcycle parts manufacturers to arrange 2023 high potential categories in advance, seize the opportunities of cross-border e-commerce development, and develop the international trade market with high quality.

Improve the transaction experience of both parties in an all-round way

In recent years, overseas auto and motorcycle parts after-sales market demand is strong, and the trend of online and e-commerce transfer is further highlighted. According to the prediction of Statista, the data statistics company, the global online auto parts sales will increase from US $56 billion in 2020 to US $140 billion in 2027, and the market size will increase nearly three times.

EBay Motors is one of the world's largest online trading markets for complete vehicles and auto and motorcycle accessories. It sells automobiles, motorcycles, all terrain vehicles and other complete vehicles and accessories, with more than 10000 sub categories and an annual turnover of more than 10 billion dollars. The platform has a large number of individual buyers, and 30% of eBay buyers will buy auto and motorcycle accessories. The online model library of eBay Mygarage covers more than 500000 models, with hundreds of millions of car ownership. In addition, eBay has also deeply participated in industry activities, promoted online purchase, offline installation and other services, and gathered many professional buyers. The international trade market has huge potential.

EBay launched 2023 auto and motorcycle parts sea going strategic category

In recent years, eBay has continued to increase its investment in auto and motorcycle accessories. In August this year, eBay acquired the world's leading auto and motorcycle parts user analysis tool myFitment Group, integrating the mature technology of myFitment into the eBay platform. MyFit tool can help sellers optimize the assembly data in listing, ensure that buyers can quickly, easily and accurately find the parts suitable for their vehicles, reduce the risk of return, improve buyer satisfaction, and improve the trading experience of both buyers and sellers.

In addition, eBay actively promoted the international trade market, and launched a variety of marketing campaigns through TV, social media, radio, sports events, industry exhibitions and other channels to further deepen eBay's market leadership in automobile and motorcycle wiring. From September to November this year, eBay launched a two month "Parts of America" ultimate road trip in the United States, spanning more than ten states of the United States, attracting millions of American auto enthusiasts, manufacturers and auto repairers to participate in exploring more possibilities of auto and motorcycle parts products, and setting off a wave of auto and motorcycle parts modification based on the profound American auto culture.

High growth of sellers in Greater China for consecutive years

Auto and motorcycle accessories are the most advantageous category on eBay platform, and also the fastest growing category for sellers in Greater China. According to eBay platform data, eBay platform sellers in Greater China have achieved high growth in the United States, Germany, the United Kingdom and Australia for many consecutive years by virtue of their supply chain advantages and the best-selling model information and support policies recommended by eBay platform.

It is reported that the United States is the most important market for sellers of auto and motorcycle parts in Greater China, and the growth of each major subcategory under the vertical category of auto and motorcycle parts is very prominent. Among them, the brake calipers, brackets and air filter housings in the category of auto and truck parts have the fastest growth rate, with an average annual growth rate of more than 200% and 100% respectively. The average annual growth rate of shock absorbers and springs in all terrain vehicles and motorcycle components also exceeded 200%.

In the German market, the fuel tank category of automotive tools, equipment and supplies is growing rapidly, with an average annual growth of more than 11 times. The increase of radiator and transmission shaft assembly in auto and truck spare parts category exceeded 200% and 150% respectively. In the UK market, the top five categories in terms of growth are auto and truck parts. The growth of shock absorber spring is nearly 25 times, and the growth of maintenance package is more than 250%. In the Australian market, the average annual growth of motorcycle bracket category is nearly 13 times, that of marine anchor in the category of ship accessories is nearly 5 times, and that of automobile engine cylinder head is more than 250%.

Help sellers seize the first opportunity in the strategic category of auto and motorcycle accessories

According to the demand potential and growth trend of the main consumer markets of auto and motorcycle parts, and in combination with the manufacturing and supply advantages of China's auto and motorcycle parts industry belt, eBay released the strategic category of auto and motorcycle parts in 2023, and selected 400 subcategories under several categories, including auto and truck parts, all terrain vehicles and motorcycle parts, auto tools and equipment, and other motor vehicle products, as the key category recommended for Chinese sellers to invest resources and give priority to expansion, Help sellers lay out 2023.

Among them, the tire category is the most important strategic category in eBay Greater China and the largest category of auto and motorcycle parts in the world. Compared with the situation that the offline tire market in North America is monopolized by big brands, most of the sales of eBay platform are contributed by small and medium-sized brands, and the international trade market potential of Chinese tire enterprises is huge.

Tire hub system is one of the largest categories of eBay auto parts, and millions of buyers buy it every year. Sellers in Greater China will gain higher sales by deeply studying the mainstream tire models and sizes in the European and American markets, as well as consumers' preferences for refitting hubs.

Brake system products are also one of the largest categories of eBay auto and motorcycle parts, with a high proportion of professional buyers. Among them, the category of caliper and bracket is the star category of Chinese sellers in the American market. The most replaced models of caliper products are more than 10 years old, and they are important assembly parts of the main models of eBay Megarage.

Gearshift and transmission system is one of the largest categories of eBay auto and motorcycle parts. The vast majority of sales come from professional buyers represented by auto repair shops. They have high requirements for product quality and require sellers to provide comprehensive product installation guidance and other support. It is a high potential category that Chinese sellers cannot miss in 2023.

Car seats are a large subcategory of eBay. Millions of buyers buy car seats every year, with a high proportion of professional buyers. There is a large demand for refitting in the European and American markets, and buyers attach great importance to product appearance design.

In addition, according to the car ownership data and platform sales data of eBay Mygarage, eBay also shared high potential models from four major sites in the United States, the United Kingdom, Germany and Australia. Sellers can match the high growth potential categories of each market for these models, more targeted, and achieve high growth.

Pang Tao, general manager of sales and category management of eBay Greater China, said that eBay continued to increase its investment in auto and motorcycle accessories, further improved the adaptability of models through product and technology innovation, and improved the trading experience of both buyers and sellers. eBay, with a professional team, supports Chinese sellers in all aspects to expand auto and motorcycle parts categories, provides category guides for sellers, and organizes industry docking activities. For brand products, they also provide special support, connect the promotion resources of each site, and help sellers in Greater China to open up a wider world in the field of international trade auto parts. In the future, eBay will drive growth with innovation, integrate market demand in an all-round way, continue to optimize product and service strategies, and help China's high-quality products and brands of auto and motorcycle parts go global.