In 2022, in the face of the risk challenges such as the continued spread of the global epidemic and the sluggish operation of the supply chain, China's automobile industry will show strong resilience and vitality: the export of automobiles will continue to grow rapidly, the annual export volume is expected to exceed 3 million, the international competitiveness of the industry will be increasingly strengthened, major enterprises have entered the international market, and the export of new energy vehicles will grow significantly, which has made an important contribution to ensuring the stable growth of foreign trade and the stable operation of the supply chain, Huacheng Import and Export Data Observation Report.
The Central Economic Work Conference put forward the idea of "keeping the word stable and making progress in stability", "focusing on the transformation and upgrading of traditional industries and the cultivation and expansion of strategic emerging industries, making efforts to strengthen the weak links of the industrial chain, forging new industrial competitive advantages in the process of implementing the goal of carbon peak carbon neutralization", "enhancing the internal power and reliability of the domestic big cycle, and improving the quality and level of the international cycle" The deployment and requirements of "accelerating the R&D, application and promotion of cutting-edge technologies such as new energy, artificial intelligence, biological manufacturing, green low-carbon, quantum computing" and "actively promoting the accession to high standard economic and trade agreements such as the Comprehensive and Progress Trans Pacific Partnership Agreement and the Digital Economy Partnership Agreement" have guided the development of the automobile industry.
Clarify the situation
At present, the impact of geo conflict and epidemic situation continues, the global economy and trade recovery is weak, the reconstruction of international economic and trade rules is accelerated, and the industrial chain supply chain is deeply adjusted. Wu Songquan, a senior chief expert of China Automotive Technology Research Center, reminded that the complexity and uncertainty faced by Chinese auto enterprises in "going global" are still rising. Huacheng Import and Export Data Observation Report.
From the perspective of external demand, the growth momentum of global economy and trade continues to weaken, and the demand of automobile market in Europe, America and other major countries is sluggish. According to the prediction of FOURIN, an automobile industry research organization, the global automobile sales will not recover to the level of 90 million vehicles until about 2025. The uncertainty caused by geographical conflicts and trade protection has increased. The crisis in Ukraine has become more complex and protracted, European energy prices have fluctuated significantly, and global inflation has remained high. The Indian Pacific Economic Framework (IPEF), Chip 4, Chip and Science Act, Inflation Reduction Act, etc. launched by the United States have tightened export controls to China in an attempt to curb the transformation, upgrading and upward development of China's automobile industry in such fields as economy, trade and science and technology. At the same time, new green trade barriers are also accelerating to form. Wu Songquan said that the EU is developing a "carbon footprint" and a "carbon border adjustment mechanism", and a new trade barrier with "carbon" as the core is being formed. There is a risk of carbon tariffs being imposed on the export of automotive products. At the same time, major mineral countries such as Indonesia and Chile have strengthened export control and restrictive measures, and the prices of key raw materials such as cobalt, nickel and lithium are still at high levels, leading to an increase in the production and export costs of new energy vehicles. Huacheng Import and Export Data Observation Report.
From the perspective of China's auto enterprises, the international service system also needs to be improved. Compared with transnational automobile enterprises in developed countries such as Europe, the United States and Japan, most Chinese brand automobile enterprises have not had a long time of international development, a small scale of overseas investment, and a low degree of localization. Their overseas sales and after-sales service network layout, overseas financing and consumer credit system construction, international logistics and transportation, and foreign exchange risk management and control capabilities need to be strengthened and improved.
Seize the opportunity
"Internationalization is the only way to speed up the construction of a trade power and an automobile power." Wu Songquan believes that in the face of new situations and challenges, the automobile industry should resolutely implement the spirit of the Twentieth National Congress and the deployment of the Central Economic Work Conference, accelerate the high-level opening up, seize the major opportunities to promote high-quality co construction of the "the Belt and Road" and the construction of the free trade zone, and accelerate the development of internationalization, Cultivate Chinese brands with strong international competitiveness. Wu Songquan put forward five suggestions to promote the high-quality development of the automobile industry internationalization, and Huacheng Import and Export Data Observation Report.
First, in the context of sluggish domestic market demand, overcapacity and fierce competition, Chinese key brand auto enterprises should pay more attention to export and international development from a strategic perspective, increase the launch and distribution of products in key markets, and constantly expand the sales scale of overseas markets.
Second, as China's new energy vehicle products are accelerating their entry into the markets of developed countries such as Europe, it is recommended that enterprises actively respond to the carbon emission management requirements of key countries such as the European Union and cooperate with battery suppliers to establish overseas maintenance outlets and service systems.
Third, Chinese auto enterprises should seize the new opportunities brought by the promotion of high-quality development of the "the Belt and Road", the country's maintenance of diversified and stable international economic and trade relations, and the strengthening of industrial docking and strategic cooperation to expand export scale in advantageous areas and improve the level of investment cooperation.
Fourthly, the implementation of RCEP and the active promotion of the CPTPP negotiation will further reduce tariff costs and technical barriers and enhance the international competitiveness of export products. It is suggested that relevant departments and institutions should actively participate in the formulation and revision of relevant international regulations, promote mutual recognition of technical regulations and product certification with key countries, and strive for more countries to adopt or quote China's new energy vehicles and other characteristic standards.
Fifth, constantly improve the relevant policy system. It is suggested to optimize cross-border financial policy support in the near future; Support the expansion of export transport channels, the use of ro ro ships, China Europe trains and other means, and support shipping enterprises to innovate transport methods; Support professional institutions to build an automobile product export and international service platform, Huacheng Import and Export Data Observation Report.