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Deeply plough into the international trade market and speed up the export of Chinese cars

2023-02-21

On the eve of the Chinese Lunar New Year, the Ro-Ro ship carrying more than 3000 Chery cars set sail from Shanghai Port. After about one month's sea voyage, it will finally arrive at the European market. During the just past Spring Festival, Chery Automobile Co., Ltd. has sent 24000 cars to 11 countries in Europe, Central Asia, South America and other regions.

In recent years, Chinese automobile enterprises have accelerated their efforts to deepen the international trade market by virtue of the advantageous industrial layout, innovation and green development strategy. Behind this, they have not only gathered the global advanced elements, but also demonstrated the courage to promote win-win development.

"Perfect choice"

The Russian citizen of Moscow, Vinogradov, has a sports multi-function vehicle of the Chinese Haval brand. He said that he bought this car in 2021 with the recommendation of his friend. "More than a year has passed, and the driving experience is very good, which is a desirable choice."

In recent years, Chinese cars have become more and more common in Russia. Last year alone, Russia opened 487 new Chinese brand car sales stores. This is due to the love of Russian consumers for Chinese brand cars.

At the beginning of this year, the Chinese car company BYD began to sell its pure electric vehicle SUV ATTO 3 in the Japanese market, which was highly praised by local people from all walks of life. "Acceleration is smooth and smooth" "The car is very quiet"... Nihon Keizai Shimbun commented that this car is not only cheaper than Japanese electric cars with similar mileage, but also some high-tech equipment such as automatic emergency braking system is very eye-catching.

Jay Jerry, who is engaged in automobile sales in the Philippines, said that some customers said after test driving Chinese cars that the development of China's automobile industry was amazing, and the test driving experience changed their perception of "Made in China".

According to the data of the National Bureau of Geographic Statistics of Mexico, from January to November 2022, Mexico imported about 652000 cars, of which the proportion of cars made in China was about 23.5%. China has become the largest source of imported cars from Mexico, followed by the United States, Brazil, Japan and India.

According to the data of China Association of Automobile Manufacturers, the export volume of China's automobile international trade will reach 3.111 million vehicles in 2022, an increase of 54.4% over the previous year, of which the export volume of new energy automobile international trade will increase by 1.2 times, achieving a leapfrog breakthrough.

The way to change

At present, the development of the global automobile industry has ushered in major changes, and the pace of automobile electrification has been accelerating. In the face of changes, Chinese automobile enterprises actively comply with the tide of the times and take a green and international development path.

When talking about the sustainable development of China's electric vehicle industry, the visiting professor of the University of Nagoya, Japan, said that China has introduced foreign automobile enterprises to domestic production, and optimized the foreign automobile policy. While learning advanced manufacturing technology, it has cultivated local battery manufacturing enterprises and formed an electric vehicle industry cluster.

Ferdinand Dudenhofer, director of the Duisburg Automobile Research Center in Germany, said that China is rapidly becoming a major automobile country, and electric vehicles play a special role in it.

The layout of the whole industrial chain is a major advantage of China's electric vehicle enterprises. For example, in Anhui, BYD has established a complete vehicle production and manufacturing base, while supporting enterprises such as graphite anode materials provide "endurance" support for new energy vehicles.

At the same time, the international development strategy allows Chinese auto companies to integrate and complement overseas partners in technology, talent and marketing. Taking Shanghai Automobile Group Co., Ltd. as an example, the company has assembled two sets of teams in Shanghai and London, and launched a global vehicle design based on the full consideration of overseas consumers' preferences for power and handling performance.

Wang Yongqing, General Manager of SAIC General Motors, said that China is no longer a supplement to the global system, and "China Smart Manufacturing" is being recognized globally.

Yin Tongyue, chairman of Chery Automobile Co., Ltd., said that the globalization of China's automobile industry is not only the globalization of the market, but also the globalization of talent, technology, supply chain, culture and other "I have you in me".

A win-win move

The current electric buses in Santiago, the capital of Chile, are mainly from Chinese companies. Christian Garcia, a scholar of the Department of Engineering at the University of Talca in Chile, said that electric vehicles from China have helped Chile promote emission reduction, build cleaner cities and improve the passenger experience.

Last September, China's power battery manufacturer Ningde Times officially launched its factory project in Hungary; The first replacement power station of the European plant of Weilai Energy invested and constructed by Weilai Automobile in Hungary was also officially offline. The Minister of Foreign Affairs and Foreign Economic Affairs of Hungary, Siyardo, said that automobile manufacturing is a local pillar industry, and attracting relevant Chinese investment is crucial to the Hungarian economy.

At present, BYD's all-electric buses cover more than 100 European cities. Shu Youxing, general manager of BYD's European Automobile Sales Division, said that Chinese automobile enterprises have provided mature green travel plans and "revolutionary products" for the local area.

Yin Tongyue said that Chery has always adhered to two principles in the process of going global: first, share the results of cooperation with overseas countries and partners and become a popular partner; The second is to deeply integrate into the global auto industry chain, promote local development, become a local brand, and jointly contribute to the economic and social development of the country where the international trade market is located.

Mr. Noda believes that China's electric vehicles entering the Japanese market can promote the development of Japan's automobile industry, which is very beneficial to Japan.

Jido Birdoso, deputy director of survey and analysis for the Americas region of S&P Global Transportation Travel Company, believes that China is not only an auto supplier in the international trade market, but also will accelerate the development of local auto industry, which will be the trend in the future.


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